Case StudyDani Comarsocial media, facebook, behaviour, loyalty, norway, europe, eame, dist creative, burger king, qsr, fast food, restaurant, food, pr

Whopper Sellout

Case StudyDani Comarsocial media, facebook, behaviour, loyalty, norway, europe, eame, dist creative, burger king, qsr, fast food, restaurant, food, pr
Whopper Sellout

Burger King put their loyal Facebook fans to the test so they could get rid of the weak followers. Would they trade their brand love for a free Big Mac? Another great social media twist, following the steps of Whopper Sacrifice and Whopper Freakout.

Creative Consultant and Workshop Facilitator