Case StudyDani Comaruk, europe, behaviour, digital, twitter, social media, promo, packaging, budweiser, beverages (non-alcoholic), beer, horeca

Tweet Powered Knitting Machine

Case StudyDani Comaruk, europe, behaviour, digital, twitter, social media, promo, packaging, budweiser, beverages (non-alcoholic), beer, horeca
Tweet Powered Knitting Machine

Very interesting way to reward the ‘designated driver’ during the drinking happening around the holiday. The Knitbot, similar to Droga5’s Coke Zero Sweater Generator promoted safe behaviours.

Creative Consultant and Workshop Facilitator