Great online promotion around the brand story. Being the only mineral water that comes from a source 8km deep, participants were invited to scrool down the 8km long website. Don’t miss the very end of the video where you’ll see to what crazy lengths people could go when the idea is good. Or if you have the time, check it out for yourself at The Deepest Website where you’ll find nice little surprises along the way. Excellent example of making something hard to get for people to want it more.