The Wall Sale

Case Study
Written By Dani Comar

Presentation video in English for "The Wall Sale" campaign of Sony Recycle Project JEANS. In 2009, Sony started a brand new form of recycling. We regenerated a giant advertising tarp (10x18m) at the Sony Building in Tokyo to jeans. A pair of the jeans is a one and only design because it is hand-made of Sony Ads with diversified design.

Another classic. A very inventive activation around a corporate message. Random but eye-catching.

Dani Comar

Creative Consultant and Workshop Facilitator

http://www.danicomar.com
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