Case StudyDani ComarMay 26, 2013test drive, sampling, experiential, field, mercedez-benz, smart car, bbdo, russia, europe, ussr, pr

The Unexpected Test Drive

Case StudyDani ComarMay 26, 2013test drive, sampling, experiential, field, mercedez-benz, smart car, bbdo, russia, europe, ussr, pr

No parking space, illegal parking, car is tolled away by police. Right then comes a team from Smart car offering a free test drive ride. Smart indeed.

Dani Comar

Creative Consultant and Workshop Facilitator

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Case StudyDani ComarApril 06, 2016experiential, sampling, test drive, promo, technology, bbdo, germany, europe, automotive, carComment

The Most Open Test Drive

Case StudyDani ComarApril 06, 2016experiential, sampling, test drive, promo, technology, bbdo, germany, europe, automotive, carComment

Case StudyDani ComarJune 21, 2016ambient, outdoor, technology, bbdo, portugal, europe, shortcuts, smart car, mercedez-benz, automotive, car, award-winning, craft, pr

Smart Effect

Case StudyDani ComarJune 21, 2016ambient, outdoor, technology, bbdo, portugal, europe, shortcuts, smart car, mercedez-benz, automotive, car, award-winning, craft, pr

Case StudyDani ComarMay 10, 2018technology, retail, test drive, sampling, demo, experience, shortcuts, fun, contrapunto, spain, europe, smart car, mercedez-benz, car, automotive, award-winning

Chameleon

Case StudyDani ComarMay 10, 2018technology, retail, test drive, sampling, demo, experience, shortcuts, fun, contrapunto, spain, europe, smart car, mercedez-benz, car, automotive, award-winning

Case StudyDani ComarMay 06, 2014experiential, demo, portugal, eame, europe, publicis, renault, renault twizy, car, automotive, prComment

Library Drive

Case StudyDani ComarMay 06, 2014experiential, demo, portugal, eame, europe, publicis, renault, renault twizy, car, automotive, prComment

Case StudyDani ComarNovember 10, 2014promo, test drive, mobile, digital, games, social media, south africa, africa, eame, ogilvy, volkswagen, polo, vw, car, automotiveComment

Social Test Drive

Case StudyDani ComarNovember 10, 2014promo, test drive, mobile, digital, games, social media, south africa, africa, eame, ogilvy, volkswagen, polo, vw, car, automotiveComment

The buddy cup

Case StudyDani ComarMay 26, 2013digital, horeca, facebook, social media, brazil, latina, africa (agency), beer, beverages (alcoholic)

The alcohol barrier

Case StudyDani ComarMay 26, 2013experiential, event, horeca, behaviour, publicis, belgium, europe, ngo, responsible young drivers