Case StudyDani ComarAugust 01, 2022purpose, culture, behaviour, creative commerce, creative solution, brand utility, retail, rural, mccann, india, asia, ujjivan small finance bank, financial services, bank, reframing, society, award-winning, cannes lions 2022, gender inequality, inequality Shagun Ka Lifafa Case StudyDani ComarAugust 01, 2022purpose, culture, behaviour, creative commerce, creative solution, brand utility, retail, rural, mccann, india, asia, ujjivan small finance bank, financial services, bank, reframing, society, award-winning, cannes lions 2022, gender inequality, inequality
