Case StudyDani ComarMay 14, 2019behaviour, product, design, craft, shopper, incentives, experience, society, choice, talent marcel, brazil, latina, bicycling magazine, media, sports, pr The Outlaw Bike Case StudyDani ComarMay 14, 2019behaviour, product, design, craft, shopper, incentives, experience, society, choice, talent marcel, brazil, latina, bicycling magazine, media, sports, pr