Case StudyDani ComarAugust 27, 2024behaviour, creative solution, storytelling, technology, reframing, audio-books, area 23, usa, north america, ipg health network, siemmens, siemmens healthineers, pharmaceutical, healthcare, craft, cannes lions 2024, award-winning Magnetic Stories Case StudyDani ComarAugust 27, 2024behaviour, creative solution, storytelling, technology, reframing, audio-books, area 23, usa, north america, ipg health network, siemmens, siemmens healthineers, pharmaceutical, healthcare, craft, cannes lions 2024, award-winning