Case StudyDani ComarJanuary 13, 2016unicef, laliga, experiential, sponsorship, vccp, spain, europe, football club, public awareness, sports, football team, pr Inverse Goal Celebration Case StudyDani ComarJanuary 13, 2016unicef, laliga, experiential, sponsorship, vccp, spain, europe, football club, public awareness, sports, football team, pr