Case StudyDani ComarNovember 24, 2023experience, experiential, fun, gamification, design, digital, society, culture, personalisation, data, incentives, dentsu, japan, asia, japan railway, j-r group, award-winning, public awareness, craft My Japan Railway Case StudyDani ComarNovember 24, 2023experience, experiential, fun, gamification, design, digital, society, culture, personalisation, data, incentives, dentsu, japan, asia, japan railway, j-r group, award-winning, public awareness, craft