Case StudyDani ComarApril 12, 2017experience, experiential, social experiment, social media, content, forsman & bodenfors, sweden, europe, eame, award-winning, public awareness, public health, food, coop, retailer, supermarket, reframing, shortcuts, emotion, personalisation, pr The Organic Effect Case StudyDani ComarApril 12, 2017experience, experiential, social experiment, social media, content, forsman & bodenfors, sweden, europe, eame, award-winning, public awareness, public health, food, coop, retailer, supermarket, reframing, shortcuts, emotion, personalisation, pr