Case StudyDani ComarSeptember 12, 2017behaviour, integrated, planning, society, personalisation, shopper, event, energy bbdo, bbdo, usa, north america, bayer, healthcare, public health, pharmaceutical, award-winning, public awareness, aspirin, otc, social media, design The HeroSmiths Theory Case StudyDani ComarSeptember 12, 2017behaviour, integrated, planning, society, personalisation, shopper, event, energy bbdo, bbdo, usa, north america, bayer, healthcare, public health, pharmaceutical, award-winning, public awareness, aspirin, otc, social media, design