Say it with chocolate
In a time where social media has rendered words virtually meaningless, Cadbury Dairy Milk gives people the chance to say something sincere for once.
A printing press with movable type repurposed to engrave a custom secret message on regular chocolate bars —without damaging the wrapping— boosted impulse purchases at the point of sale. A refreshingly old-school way of bringing meaning to words in a world often dumbed by technology.
Done by OgilvyAction Kuala Lumpur. Thanks, Nuno Lemos, Mahesh Neelakantan and the whole team behind bringing this beautiful story to life.