Say hi to the new Activation Ideas
You might have noticed things look a bit different.
I’ve been working on the site behind the scenes for the last few months. It looks different but, more importantly, it works better.
Same editorial focus you’re used to: campaigns that actually change behaviour, not just win awards. Now you can find what you need when you need it and discover more than ever before.
Why the redesign
I wanted to move to newer infrastructure anyway. I’ve been using Squarespace for years and their latest 7.1 version opens up possibilities the old template couldn’t handle. But I also asked what you needed from the site. You told me the curation was great, but search didn’t work and finding things was hard. Fair enough.
So I used the platform upgrade to fix what wasn’t working and improve the overall experience. Took longer than I hoped because I wanted to do it properly, not just shift things around. It’s not perfect yet, yet I’m perfectly happy to release this new version and tweak as we go.
What’s different
Search is fast now. Type a brand, agency, or category and results appear as you type. Nike, Wieden+Kennedy, experiential. If it’s tagged, you’ll find it. Or if you remember the campaign name, that works as usual.
You can filter by discipline, industry, country, region and many more. Tick as many boxes as you want and it shows you everything that matches. More ticks, more results. It sorts the results too.
The homepage puts what matters first. Featured campaigns at the top, timely collections below that (the latest LIA winners right now, but that changes seasonally), then Jump To for quick access to each category. Followed by a section that surfaces classic work or hidden gems worth seeing again.
Every discipline has its own page now. Experiential, Retail & Shopper, Digital & Social, all of them. And every post shows related campaigns at the bottom, so when you find one good thing, you’ll find many more.
The constant
What hasn’t changed is why this site exists. Fifteen years of finding campaigns that move people, build brands, shift culture. Work that changes behaviour, not just tells stories. That curation focus isn’t going anywhere.
But now the archive is actually worth exploring so take a closer look around. Search for brands you’re working with. Browse the discipline you need inspiration in. See if you find something that makes your next pitch better.
What’s coming
There’s more I want to build. More editorial content. Curated collections around themes. Tools that unlock the hidden secrets of Activation. Ways to make this more useful for how you actually work.
But first, the foundation needed to work. Now it does.
If something’s broken or confusing, tell me. There’s a Feedback link at the bottom. And if you find something useful, share it with your team and friends. That’s what this is for.
