Sandwich

The town of Sandwich, Kent is a beautiful place, but a quiet one. So for three days, it was Walkers' ambition to turn Sandwich into the most fun, enjoyable place in the country to prove that any sandwich is more exciting with Walkers.

To prove their point, Walkers Crisps brand of snacks did turn the lovely but quiet village of Sandwich in England into a more exciting place through a series of surprise events. The action involved celebrities of all walks of life, from Frank Lampard to Pamela Anderson.

It won two Promo & Activation Silver Lions for Event & Field Marketing and Fast Moving Consumer Goods. And also the Creative Effectiveness Grand Prix the year after.

Isn’t it the case that any brand promise could be transformed into a real life experience?