Case StudyDani Comarstorytelling, product, design, horeca, shortcuts, colenso bbdo, new zealand, pacific, oceania, craft, 42below, vodka, beverages (alcoholic), retailer, environment, pr

Recycled Cocktail Lemon Eco Soap

Case StudyDani Comarstorytelling, product, design, horeca, shortcuts, colenso bbdo, new zealand, pacific, oceania, craft, 42below, vodka, beverages (alcoholic), retailer, environment, pr
Recycled Cocktail Lemon Eco Soap

To keep their vodka pure, 42Below wants us to keep the planet pure. So they launched an on-premise campaign to recycle cocktail lemons from bars and make soap that people would use in those same bars. Great storytelling.

The PR stunt was complemented with bar collaterals and merchandising.

Creative Consultant and Workshop Facilitator