Put friends to the test
http://www.facebook.com/Carlsberg/. A phone call in the middle of the night: your best friend is in trouble. Would you go out and help him? Carlsberg tests some friendships. What would your friends do? Are they true mates? Do the test here: http://on.fb.me/Zm6MOI That calls for a Carlsberg!
Another bold stunt from the beer brand that put some innocent folks among hundreds of scary looking bikers in a cinema. Which one do you like better?