This campaign won the Cannes Promo Grand Prix back in 2009. One of the first Grands Prix in the category. One of those pure ideas that rely on its own strength rather than the execution.

Faced with bankruptcy, the Japanese city of Yubari needed to attract more tourists and found an amazing powerful insight that drew loads of visitors and reinvigorated the economy.

I'm delighted that its creator, Masato Mitsudera, is now our Head of Creative in Geometry Japan.