Believe it or not, still today, neo-nazi organisations still march and bother several villages in Germany. To discourage these manifestations to happen, NGO Exit-Deutschland created a mind-bending loop: the first involuntary charity walk. For every meter that the neo-nazis would march, 10 euros were donated by citizens and small businesses to Exit-Deutschland and their efforts to mitigate extreme views. Behaviour change at its best. Multiple Gold winner at Cannes, Clio and other shows.
Regional Executive Creative Director, Geometry Global Asia Pacific