M11 Free Drive

Case Study
Written By Dani Comar

BMW offered its proud owners free rides on Moscow’s new M11 highway, to celebrate the 100th anniversary of the brand. The twist? since the barrier opens by visual recognition of the logo, they also provided custom-size BMW stickers to cover the competitors’ brands.

Dani Comar

Creative Consultant and Workshop Facilitator

http://activationideas.com
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