Case StudyDani Comarsocial media, strategy, brand utility, public relations, rethink, canada, north america, heinz, kraft heinz, fmcg, horeca, trade, award-winning, cannes lions 2023

Ketchup Fraud

Case StudyDani Comarsocial media, strategy, brand utility, public relations, rethink, canada, north america, heinz, kraft heinz, fmcg, horeca, trade, award-winning, cannes lions 2023
Ketchup Fraud

Heinz is becoming the new Burger King with all sort of disruptive strategies. In this case they go after the refillers, cementing that Heinz = Ketchup in everyone’s minds.

Creative Consultant and Workshop Facilitator

Case StudyDani Comarstunt, product, design, craft, public relations, creative commerce, creative solution, media, sports, sponsorship, rethink, canada, usa, heinz, kraft heinz, ketchup and seemingly ranch, fmcg, cannes lions 2024, award-winning

Seemingly Ranch

Case StudyDani Comarstunt, product, design, craft, public relations, creative commerce, creative solution, media, sports, sponsorship, rethink, canada, usa, heinz, kraft heinz, ketchup and seemingly ranch, fmcg, cannes lions 2024, award-winning
Seemingly Ranch