Activation Ideas

View Original

Golden chains

Advertiser ALB Product MUSIC VIDEO - MUSICIAN Entrant CLM BBDO Boulogne-Billancourt, FRANCE Type of Entry: Branded Content & Entertainment Category: BEST USE OR INTEGRATION OF MUSIC Advertiser/Client: ALB Product/Service: MUSIC VIDEO - MUSICIAN Entrant Company: CLM BBDO Boulogne-Billancourt, FRANCE Contributing Company: CLM BBDO Boulogne-Billancourt, FRANCE

In the same spirit of Adam Temsta’s One Copy Song, independent French musician ALB found an innovative way to fund the recording of an album. Crowdfunding using conventional e-commerce sites.