Go with the Fake

Case Study
Written By Dani Comar

When you can’t beat the counterfeit industry, join them. Diesel spoofed its own brand by opening a pop-up store in Manhattan to sell Deisel. The same products but with fake logos, to promote their ‘Go with the Flaw’ campaign and the opening of a new flagship store in NYC.

Beautiful film launch below.

Dani Comar

Creative Consultant and Workshop Facilitator

http://activationideas.com
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