Field Barcode

Case Study
Written by Dani Comar

Logo-on-the-pitch is the oldest sponsorship in football. But Mercado Livre turned the whole game into a promotion and the field into a check-out experience. 2026 Cannes Lions Outdoor Grand Prix.

 
Dani Comar

Creative Consultant and Workshop Facilitator

http://www.danicomar.com
Previous

The Oreo Cows
Next

Deliver the Rainbow