Expedition Impossible

Case Study
Written By Dani Comar

Outdoor brands claim they have the gear to take you to the furthest places on Earth. But no one has gone as far as picking a social media fight with Flat Earthers, daring them to find the edge in exchange for the entire company. 2026 Cannes Lions Brand Experience & Activation Grand Prix.

 
Dani Comar

Creative Consultant and Workshop Facilitator

http://www.danicomar.com
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