Paint retailer added colour and purpose to the Maha Kumbh Mela, the largest religious gathering in the world. Repurposing clever modular DIY pop-up stands, the brand helped street vendors get a sense of shop dignity and improve their livelihoods.
Paint retailer added colour and purpose to the Maha Kumbh Mela, the largest religious gathering in the world. Repurposing clever modular DIY pop-up stands, the brand helped street vendors get a sense of shop dignity and improve their livelihoods.
