Care Counts

We installed washer and dryers in schools to see how the simple act of laundry impacts attendance rates. Learn more: https://www.digitaslbi.com/en-us/work/social-good-marketing-whirlpool

Small things matter. Whirlpool identified that school absenteeism could be fought with clean clothes. For that, they’ve donated washing machines to schools and, most importantly, they tracked the results. Well deserved Cannes Lions Creative Data Grand Prix.