Case StudyDani Comarpromo, public relations, creative solution, social media, sponsorship, sports, wieden-kennedy, usa, north america, av inbev, budweiser, bud, beer, beverages (alcoholic), reframing, society, award-winning

Bring Home the Bud

Case StudyDani Comarpromo, public relations, creative solution, social media, sponsorship, sports, wieden-kennedy, usa, north america, av inbev, budweiser, bud, beer, beverages (alcoholic), reframing, society, award-winning
Bring Home the Bud

Qatar banned alcohol from the World Cup matches. Not cool when one of the main sponsors is beer. Yet, what could have been a massive PR failure turned into an amazing promotional opportunity. Well played, Bud.

Creative Consultant and Workshop Facilitator

Case StudyDani Comarcreative commerce, promo, retail, behaviour, reframing, creative solution, craft, stunt, public relations, mullenlowe, mullenlowe ssp3, colombia, latina, av inbev, cerveza aguila, beer, beverages (alcoholic), collaboration, co-branding

The Beer Cap Project

Case StudyDani Comarcreative commerce, promo, retail, behaviour, reframing, creative solution, craft, stunt, public relations, mullenlowe, mullenlowe ssp3, colombia, latina, av inbev, cerveza aguila, beer, beverages (alcoholic), collaboration, co-branding
The Beer Cap Project