Bridge of Life

Case Study
Written By Dani Comar
Bridge of Life: The Titanium Lion winning work from Cheil Worldwide's Seoul office for Samsung Life Insurance at the 60th Cannes Lions International Festival of Creativity

Great example of how the right stimuli at the right time and the right place can change behaviour more effectively than any media campaign. Promo & Activation Gold Lion. 

Dani Comar

Creative Consultant and Workshop Facilitator

http://www.danicomar.com
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