Back Off Radio

Case Study
Written By Dani Comar

In a three-way authorities-media-taxi company collaboration Dubai launched the first Back Off Radio, an initiative aimed to reduce road accidents caused by tailgating. The device installed in taxis uses the FM range to alert drivers in real time when cars come in close proximity.

Dani Comar

Creative Consultant and Workshop Facilitator

http://activationideas.com
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