Case StudyDani Comarbehaviour, innovation, technology, real-time, data, united arab emirates, middle east, eame, ogilvy, rta, dubai road transport authority, arn, arabian radio network, media, government, transport, road safety, public awareness, public service, geometry, pr

Back Off Radio

Case StudyDani Comarbehaviour, innovation, technology, real-time, data, united arab emirates, middle east, eame, ogilvy, rta, dubai road transport authority, arn, arabian radio network, media, government, transport, road safety, public awareness, public service, geometry, pr
Back Off Radio

In a three-way authorities-media-taxi company collaboration Dubai launched the first Back Off Radio, an initiative aimed to reduce road accidents caused by tailgating. The device installed in taxis uses the FM range to alert drivers in real time when cars come in close proximity.

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