Anti-Look

Modern civilian paparazzi taking pictures of accidents are delaying the arrival of help to a life-threatening point. German first-aid forces started to use this “life-saving QR code design”, a pattern that hijacks the smartphones’ cameras to display a wake-up message to the accident onlookers. Effortless behaviour change.

Dani Comar

Creative Consultant and Workshop Facilitator

http://activationideas.com
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