A barrel for everybody with the name Maes

Case Study
Written By Dani Comar
Maes is a popular Belgian beer but also the 3rd most common Belgian surname. Therefore Maes beer gave every Maes family member a free barrel to share with his/her friends. A new and more efficient way to advertise. Watch the movie to see how they did it!

Sampling on steroids, with the help of social media.

Dani Comar

Creative Consultant and Workshop Facilitator

http://www.danicomar.com
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