For certain industries, the shopper battle is being played online and brands must find new ways of getting visibility and guide you to their (online) store when you’re doing other important things like, errr, checking Facebook.
Not long ago KLM launched their Travel Predictions. And now they’ve taken the concept one step further.
Once you have chosen your destination, you can build your ‘Must See Map’ with recommendations from your own friends and even ask them for more tips. The nice touch is that a few days later you can get your map printed and delivered to your home.
And of course, all the roads will lead you and your friends to KLM, highlight special offers around your travel plans and ideas.
If you want to try it, go to ‘Your Must See Map’ microsite.
Regional Executive Creative Director, Geometry Global Asia Pacific