Last year, Israel surprised the world with the Coca-Cola Village and its real life ‘Like’ button using RFID technology. It opened a new chapter in real life - virtual world interaction.

This time, they utilised face recognition software to create FaceLook. Instead of signing up each time you want to share your real life experiences online, FaceLook allowed the event participants to register once and then get seamless access to their accounts at the FaceLook booths where they had nothing else to do but to smile in front of the camera. We’re just one step behind ‘Minority Report’

‘Like’ or ‘FaceLook’?

Regional Executive Creative Director, Geometry Global Asia Pacific