Very interesting premised acted upon by the Serbian Traffic Safety Committee.
Despite new traffic laws and exams in place, the amount of accidents involving young drivers kept going on. And the main culprits were lack of education and law reinforcement.
Most new drivers were cheating to pass their exams and get a license.
This is an excellent example of reverse phychology were new ‘cheats’ were leaked into the public to find out quite shocking and persuasive demonstrations of the traffic laws.
Not only educated better than the traditional means, but also raised awareness and political support like never before.
Regional Executive Creative Director, Geometry Global Asia Pacific