WPPED Cream 2011, activation crème de la crème

via wpp.com and apple.com

WPP has just announced the winners of its internal show WPPED Cream Awards 2011, featuring work of the club agencies, mainly Ogilvy, JWT and Y&R. For a great experience in looking at the work, head to the iTunes Store and download the free WPPED Cream 2011 iPad app.

Here are the Promo & Activation winners, although you will find many other activation lead ideas scattered across the many categories.



Promo & Activation Winners


Ogilvy, TEDx Buenos Aires 


Ogilvy, Bar Aurora & Boteco Ferraz


Grey, Tums



Promo & Activation Highly Commended


Ogilvy, Stop the Traffik


Grey, Febreze


JWT, Merlbourne Writers Festival


Ogilvy, BandSports


Taxi, Mini 


Ogilvy, IBM

Regional Executive Creative Director, Geometry Global Asia Pacific