Window shopping is an euphemism for not shopping at all. Until now.
Not much of a creative idea but very good example of the use of digital with a purpose.
Adidas in Finland created a truly interactive display our of their shop window that allow passersby not just to browse the collections but also to buy the items through their smartphones. Even when the store is closed.
The interface is very nicely done too.
Regional Executive Creative Director, Geometry Global Asia Pacific