As yesterday’s alternative to ‘impulse buying’ in the form of ‘impulse saving’, technology has now allowed a new way of ‘window shopping’.

Well known now for its innovative use of digital at retail —remember the Diesel Cam?— Diesel thought of adding a virtual ‘Like’ button to their brick & mortar displays.

Using a simple QR code, shoppers could easily ‘like’ on Facebook the clothes they see and get information about similar items.

After the Diesel Cam or the Coke Village, this kind of interventions don’t come as a surprise anymore but it definitely confirms the trend of increased interaction between the real and virtual worlds.

Regional Executive Creative Director, Geometry Global Asia Pacific