Where creativity means business

The second edition of OgilvyDO.com is out. If you haven’t heard of it yet, check it out. It’s a recently launched initiative from Ogilvy Asia Pacific aimed to bring creativity and business closer. A forum to discuss ideas in their broader sense, not pure beautiful executions but truly big ideas that get people to do things —very much in line with the core beliefs of Ogilvy and OgilvyAction.

We believe in world class creative ideas that result in work that is both highly creative and results driven.

Every month there’s a new theme and several related articles. The current ones that connect with activation in many ways include:

The last two are written by Gareth Ellen (our current OgilvyAction AP Head of Planning) and Manita Kuller (OgilvyAction WW Strategic Development Director) respectively.

There also a couple of interesting sections like the Red Library (hosting Ogilvy Red Papers, White Papers and publications) and SoapBox (a collection of digital and cultural insights, points of views, blogs).

And Action Packed is featured there too, among the related links at the bottom right.

Regional Executive Creative Director, Geometry Global Asia Pacific