What we can learn from SXSW

South by Southwest (SXSW) is an annual set of Film, Music and Interactive festivals and conferences that take place every spring in Texas. Over the years it has drawn the attention of the tech community and today many new interesting ideas are shared within that forum. Very much like TED.

Thanks to cool visual note talking project Ogilvy Notes we all can have a sneak preview of what happened there in the form of mind maps that captured the gist of the key talks.

There’s something really fresh about visually understanding new ideas. I preselected the ones that are more relevant to our business but feel free to browse the whole lot of available notes at the Ogilvy Notes site.

Regional Executive Creative Director, Geometry Global Asia Pacific