What made the ‘Meltdown Campaign’ a winner —commentary by Vijay Singh [AUDIO]

Vijay Singh, MD of 141 Sercon, was the only Indian in the Cannes 2010 Promo & Activation Jury.

Interviewed by Campaign India about the only Indian winning entry in the category, you can listen to what he said. In a nutshell: clever targeting, surprise element, well packaged and (to some extent) results.

Regional Executive Creative Director, Geometry Global Asia Pacific