For those not familiar with it, International Consumer Electronic Show (CES) is the biggest fair of its type. The world turns its attention to Las Vegas every year to see the lastest innovations, not just in technology but in consumer behavior.
Loads are being written about it, but this is Ogilvy’s take out from the social@Ogilvy team. It’s short and full of visuals. Easy reading.
Regional Executive Creative Director, Geometry Global Asia Pacific