What does it take to win a Lion?

We’re barely 3 months away from the Cannes Lions deadline (March 11) and in putting together some advice I stumbled upon a few presentations that are already doing that very well.

This one on what does it take to win a Lion analyses many of the 2010 big winners explaining the key treats that made the judges vote in their favour.

Easy read, yet full of insights. Watch out for a couple more coming this week.

Regional Executive Creative Director, Geometry Global Asia Pacific