Probably a good example of how NOT to do a case study video: long, predictable staged. However the idea still stands out for its simplicity and target focus. It didn’t stop it from winning a Cannes Promo & Activation Lion.
Security tags were clipped into just purchased female underwear and beeped as the shoppers would come out of the store.
Short after that, women would be intercepted by promoters who’d lead them to perform a proper mammogram. Done by the Polish NGO Amonziki, an organisation of cancer survivors.
Regional Executive Creative Director, Geometry Global Asia Pacific