Stereotypes are not necessarily a bad thing, if you do somethign interesting with them.
This was such an unusual experience for young restaurant patrons who at the end of their meal were offered to settle their bill by washing the plates, courtesy of 3M’s Scotch-Brite.
The sponge of course would have made things really easy, proving its claims and attracting a much younger target audience. The reach was also increased through social media.
What would you have done?
Regional Executive Creative Director, Geometry Global Asia Pacific