Virtual test drive

Not the first of its kind, AXA Insurance tried interactive print ads before. However I find this one for Volkswagen less gimmicky and more engaging.

The three-page spread print ad invites you to download a special iPhone app that let’s you virtually experience three of their innovative technologies (lane assist, adaptive lights and adaptive cruise control) and give you a feel for how these features work in real life.

Not bad, but not as impressive as Mercedes’ transparent walls either.

Regional Executive Creative Director, Geometry Global Asia Pacific