Last year we’ve seen an avalanche of vending machines ideas sparked by the superb Coke Friendship Machine. Looking at this year’s winners, the trend has moved towards new and even bizarre printing techniques.
Apart from the beatifully crafted Solar Annual Report for Austria Solar, that won the Design Lions Grand Prix among many other Lions, here are quite a few other case studies for campaigns that use some sort of experimental printing methods.
Just a word of caution, don’t try to win with one of these next year. The judges will be tired of them by then.
The Real Cookbook
The Trojan Shirt
Edible Desert Survival Guide
Leaving the Light Off
The Book That Can’t Wait
Regional Executive Creative Director, Geometry Global Asia Pacific