Unlimited Love billboard

Beautifully integrated work for American mobile phone carrier Sprint. To demonstrate their ‘Unlimited’ offers, they thought that a city like NY had unlimited things to love. So they decided to help you find them.

A ticker billboard posted the questions and the answers live, with photo profile and all, making it irresistible not to participate.

The work has scale and the video flaws well too.

Regional Executive Creative Director, Geometry Global Asia Pacific