Last night, OgilvyAction Malaysia was awarded with a Gold Effie, which came right after a Silver Kancil win a few weeks ago.
Though it was a small project done for a small retailer, the campaign achieved what very few can: a top creative win paired with a top effectiveness win for the same work.
I’m very proud to be associated to this kind of ‘twin peak’ projects.
Congratulations to Nuno Lemos, Guillaume Pagnoux, Kay Chin, Ewan Yap, Elissa Azizi, Mahesh Neelakantan and the whole team working on Shoe Dating. Also the client Shoes Shoes Shoes and our partners in crime: Lunch Actually and Capitol FM. Without their support, it wouldn’t have been possible.
Regional Executive Creative Director, Geometry Global Asia Pacific